SWOT analysis is a strategic tool to map out the strengths, weakness, opportunities and threats that a firm is facing. Cottle wants to expand to new product development but the Indian culture has not fully adapted to the use of low-end and mid-range toothbrushes.
I will also have to develop strategies to meet market demands. This skill is important in any field. With this marketing strategy, you can get the most profit since more people will buy what they can afford. Step 10 - Cottle taylor the oral caregroup in india Examine Cottle-Taylor: Apparently she was given the stage name of Susan Hayward because it sounded a bit like Rita Hayworth, who was already a big star at that time in This is definitely raising and increasing drastically.
Begin slowly - underline the details and sketch out the business case study description map. It include using the analysis to answer the company's vision, mission and key objectivesand how your suggestions will take the company to next level in achieving those goals.
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With toothbrushes, if you target them to the population of Indians that are more likely to buy them, or target this new invention to those who never used them, the different targeting ploys will definitely help gain profit. In some cases you will able to find the central problem in the beginning itself while in others it may be in the end in form of questions.
BoxTewantin Q. HBR case studies provide anecdotal instances from managers and employees in the organization to give a feel of real situation on the ground. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.
Targeting the right media for advertising was also important.
According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. This would be targeted to people in the urban areas that had more money than those in the rural regions.
This quality can make me an asset to any organization. Porter Five Forces is a strategic analysis tool that will help you in understanding the relative powers of the key players in the business case study and what sort of pragmatic and actionable case study solution is viable in the light of given facts.
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The best alternative would be to create the correct product mix, that is maximum low-end products and minimum high-range products and in turn to promote the low end products to the market and while keeping a market share for the high range products also. Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm.
Take a small break, grab a cup of coffee or whatever you like, go for a walk or just shoot some hoops. Patel is wondering if the increase in ad dollars will increase sales. Expanding the Oral Care Group in India, Spanish Version Once you finished the case analysis, time line of the events and other critical details.
I will have to develop strategies that cater to my target audience. During her career she starred in three films with John Wayne and two with Gregory Peck. Make a time line of the events and issues in the case study. Problem solving provides me with the opportunity to implement my ideas.
The marketing and advertising will definitely get customers to want to buy and see the importance of the toothbrush and as they become more exposed to the possibilities they will upgrade.
This means that they are increasing to some extent their product usage.Cottle Taylor Expanding the oral group in India. LOGO Contents 1 Case 2 3 4 Marketing Strategy Recommendations Financial projections “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think" David Ogilvy5/5(5).
Publication Date: October 11, Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. Situational Analysis & Problem Statement Cottle-Taylor: Expanding the Oral Care Group in India Cottle-Taylor Analysis Alternative 1: Patel by Christopher de Marco, Camille D.
Rouleau, Robert Sakamoto, Viet Duy Nguyen & Nicole Lee. Inthe director of the oral-care marketing for the India division of Cottle- Taylor, Brinda Patel, thought of the brilliant idea to expand the oral care system in India. Cottle-Taylor: Expanding the Oral Care Group in India, Spanish Version is a Harvard Business (HBR) Case Study on Sales & Marketing, Fern Fort University.
Apr 16, · Cottle-Taylor: Expanding the Oral Care Group in India In my Marketing Strategy course we analyzed the Cottle-Taylor case study.
In this study Brinda Patel is trying to increase the sales in India for toothbrushes.Download